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Amazon is poised to launch Vega TV OS in 2025, a Linux-based system replacing the Android foundation of Fire TV devices. This marks a significant shift in Amazon’s hardware strategy, offering greater control over user experience and monetization. Vega OS, built using React Native, promises improved performance and efficiency. The transition will be gradual, with new hardware introducing the system first. Users can expect faster performance and enhanced integration with Amazon’s ecosystem, particularly Alexa+. This move aligns with industry trends towards proprietary systems, as seen with Apple’s tvOS and Roku’s platform. Vega OS represents Amazon’s broader strategy to reduce dependence on third-party software and strengthen its position in the smart home market.