Google's Made by Google 2025 event unveiled an impressive lineup of devices and AI features. The Pixel 10 series, powered by the new Tensor G5 processor, offers enhanced performance and longevity. The standout Pixel 10 Pro Fold boasts a durable hinge and IP68 rating. PixelSnap introduces magnetic accessories compatible with Qi2 and MagSafe. The Pixel Watch 4 and Pixel Buds 2a round out the hardware offerings. On the software side, AI features like Magic Cue and Camera Coach enhance user experience. Google's AI Mode in Search expands globally, with new capabilities for Ultra subscribers. This event showcases Google's strategy of combining hardware innovation with AI integration to challenge competitors in the premium device market.
Google’s annual hardware event, Made by Google 2025, delivered an impressive array of new devices and AI capabilities that signal the tech giant’s continued push to challenge Apple and Samsung in the premium device market. Hosted by Jimmy Fallon in a departure from traditional tech keynotes, the star-studded event showcased the new Pixel 10 series, Pixel Watch 4, Pixel Buds 2a, and a slate of AI features that further integrate Google’s Gemini into everyday technology use.
At the center of Google’s hardware lineup is the Pixel 10 series, consisting of four models: the base Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold. All four devices are powered by Google’s new Tensor G5 processor, which the company claims delivers a 34% faster CPU and 60% more powerful Tensor Processing Unit (TPU) compared to the previous generation. The entire lineup boasts an impressive 30-hour battery life and comes with seven years of software and security updates, matching the longevity commitment that has become increasingly important to smartphone consumers.
The standard Pixel 10 features a 6.3-inch Actua display, 12GB of RAM, and an enhanced camera system with a new 5x telephoto lens alongside 50MP wide and 48MP ultrawide cameras. Priced starting at $799, it positions itself as a premium yet accessible option in the flagship market. The Pixel 10 Pro steps things up with a brighter 6.3-inch Super Actua display (reaching 3,300 nits peak brightness), 16GB of RAM, and an improved telephoto lens supporting 100x Pro Res Zoom. The Pro model starts at $999, while the larger 6.8-inch Pro XL variant begins at $1,199.
Perhaps the most impressive engineering feat comes with the Pixel 10 Pro Fold. The foldable device sports a 6.4-inch outer display and an expansive 8-inch inner screen, but what truly sets it apart is its durability credentials. Google has implemented what it calls a “new gearless, high-strength hinge” designed to withstand over 10 years of constant folding and unfolding. Even more remarkably, the Pixel 10 Pro Fold is the first foldable phone to achieve an IP68 rating for dust and water resistance—a significant advancement over Samsung’s Galaxy Z Fold 7, which only offers IP48 protection. The Fold will be available starting October 9 at $1,799.
The most talked-about hardware innovation, however, might be the introduction of PixelSnap, Google’s answer to Apple’s MagSafe technology. Five years after Apple introduced magnetic accessories for the iPhone 12, Google has implemented a similar system that allows users to attach wireless chargers, stands, and other accessories to the back of Pixel 10 devices. In a consumer-friendly move, Google has ensured compatibility with the Qi2 wireless charging standard and existing MagSafe accessories, demonstrating an openness that contrasts with Apple’s typically closed ecosystem approach.
To support PixelSnap, Google is releasing several accessories, including the $40 PixelSnap Charger providing up to 25W wireless charging, a $70 PixelSnap Charger with Stand for convenient viewing while charging, and a $30 PixelSnap Ring Stand for hands-free use. The company is also offering specially designed PixelSnap phone cases for $50.
The Pixel Watch 4 represents another significant hardware upgrade in Google’s ecosystem. Available in 41mm ($350) and 45mm ($400) sizes, the watch features an Actua 360 domed display that’s 10% larger and 50% brighter than its predecessor, reaching 3,000 nits of brightness. Battery life has been improved to a claimed 40 hours for the 45mm model and 30 hours for the 41mm version, with 25% faster charging speeds. Perhaps most notably, Google has redesigned the Pixel Watch 4 with serviceability in mind, allowing users to replace the display and battery—a welcome shift toward more repairable electronics.
Rounding out the hardware announcements are the Pixel Buds 2a, a more affordable version of the Pixel Buds 2 Pro. Priced at $130 and available in Hazel and Iris colors, these earbuds are the first in Google’s A-Series to feature Active Noise Cancellation with Silent Seal 1.5 technology. They include 11mm dynamic drivers, support for spatial audio, and a 5-band equalizer, all powered by the Tensor A1 chip with 20 hours of battery life with the charging case.
On the software front, Google continues to leverage its AI capabilities to enhance the user experience. The Pixel 10 series comes with several new AI features, including Magic Cue, a proactive assistant that anticipates user needs based on context. For example, if you’re calling an airline about an upcoming flight, Magic Cue will automatically display your flight details during the call. Camera enhancements include Camera Coach, which offers composition suggestions, and an improved Add Me feature that can seamlessly incorporate the photographer into group photos.
Beyond device-specific features, Google announced a major expansion of its AI Mode in Search. Previously available only in the US, UK, and India, AI Mode is now rolling out to 180 countries and territories, though still limited to English. The feature allows users to ask complex questions and follow-ups directly within Search, creating a more conversational experience.
For Google AI Ultra subscribers, AI Mode now includes new “agentic” capabilities, starting with restaurant reservations. Users can specify parameters like date, time, location, party size, and cuisine preferences, and AI Mode will search across reservation platforms to find available options. Google is working with partners including OpenTable, Resy, Tock, and others to power this feature, with plans to expand to local service appointments and event tickets in the future.
Additionally, US users who opt into the AI Mode experiment will receive more personalized results based on their past searches and preferences. A new sharing feature also allows users to share their AI Mode conversations with others, enabling collaborative planning for activities like trips or events.
The Made by Google 2025 event clearly demonstrates Google’s strategy of combining hardware innovation with AI integration to create a more seamless and helpful technology experience. By adding magnetic accessories, improving device durability, and expanding AI capabilities, Google is positioning itself as a serious competitor in the premium device market while leveraging its AI expertise as a key differentiator.
As these devices begin reaching consumers—with the Pixel 10, 10 Pro, and 10 Pro XL available August 28, and the Pixel Watch 4, Pixel Buds 2a, and Pixel 10 Pro Fold arriving October 9—it will be interesting to see how the market responds to Google’s increasingly refined hardware offerings and AI-first approach. With Apple’s own event expected next month, the competition in the premium smartphone and wearable space continues to intensify, ultimately benefiting consumers with more innovative options.
